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Archive for March, 2017

What You Need to Know Today About The Future of Customer Experience

Posted on March 31st, 2017 by The Learning Factor

Don’t you wish marketing were as easy as waving a magic wand? Unfortunately, marketers must create their own magic to drive sales, raise awareness and generate qualified leads, in the face of ever changing customer needs and expectations.

In order to capture, cater to, and retain a customer’s interest, CMOs and entrepreneurs need to make it more rewarding to choose their company. In the words of Hilton Chief Marketing Officer Geraldine Calpin, “We have to get customers really engaged and addicted to what we as a brand stand for. The way you get brand loyalty, love and stickiness, is through world class hospitality and technology. Simple, beautiful, useful technology makes travel easier.”

Sourced through Scoop.it from: www.inc.com

Learn how to anticipate what your customers want and give it to them before they ask.

Three Reliable Leadership Lessons I Keep Going Back To In Uncertain Times | Fast Company

Posted on March 31st, 2017 by The Learning Factor

Remember back when “VUCA” (volatility, uncertainty, complexity, and ambiguity) only really applied to companies? Those were the days, huh? Lately, with geopolitical discord abroad, political tensions here at home in the U.S., and all manner of policy shifts that could impact U.S. businesses, plenty of entrepreneurs may be wishing for steadier leadership. I know I am.

Sourced through Scoop.it from: www.fastcompany.com

Political and economic headwinds can rock your boat without capsizing it. Here’s how I’ve learned to keep a steady hand on the tiller.

Should You Refer Your Friend For A Job At Your Company? Here’s How To Tell | Fast Company

Posted on March 31st, 2017 by The Learning Factor

These days, it seems like a job referral is the only way a candidate can land an offer from a dream company. So the number of times a friend, family friend, or former colleague has emailed you to ask for a reference to work at your current company has probably increased over the years.

 

Sourced through Scoop.it from: www.fastcompany.com

Ask yourself these 10 questions before making that referral.

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