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How One Insurance Firm Learned to Create an Innovation Culture

Posted on August 16th, 2017 by The Learning Factor

More and more companies are realizing they must reinvent their cultures by infusing innovation into their DNA. Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to innovate — not just at the top of the organization, but at all levels.

 

One company that’s making headway on that goal is CSAA Insurance Group (CSAA IG), one of the insurance companies affiliated with the 55 million-member American Automobile Association (AAA). With almost 4,000 employees, CSAA IG has embarked on a systemic approach to create a pervasive culture of innovation. The tactics being used by CSAA IG are all ones that leaders in other companies can apply to their own innovation culture change efforts.

Sourced through Scoop.it from: hbr.org

Providing training to all employees was just the start.

12 Scientifically Proven Ways to Reinvent Yourself

Posted on August 16th, 2017 by The Learning Factor

The data is convincing: even small changes can have big benefits, when done correctly.

Sourced through Scoop.it from: www.entrepreneur.com

The data is convincing: even small changes can have big benefits, when done correctly.

Five Questions To Ask Yourself Before You Launch Your Product

Posted on August 14th, 2017 by The Learning Factor

You had a great idea for a product. Your prototype got great reviews from focus groups or even from a crowdfunding campaign. Now you’re planning for mass production, ready to launch your own website, prepping for massive online sales, and practicing poses in the mirror for your picture on the cover of Forbes. Whoa! 

 

Having something to sell is the easy part. Getting it into the hands of consumers is sometimes the more complicated step. E-sales may make marketing easy, but that can be deceptive. Ben Wong is the Head of Startup Launchpad at Global Sources. He helps startups understand the distribution channels they need to leverage, and the different challenges they need to address to get their products into the hands of paying consumers in an offline setting. Global Sources runs the largest electronics sourcing trade show in the world.  This October, more than 63,000 distributors and retailers from around the globe will wander the aisles at the Asia-World Expo in Hong Kong, stopping — or not — at 6,000 manufacturers’ booths. Among those will be about 300 booths where ambitious, hopeful, sometimes naïve, startup companies will beam with pride, burst with anticipation, and sweat with anxiety as they demonstrate their products and hope for a chance to launch a product, start a business, and scale to meet demand.

Sourced through Scoop.it from: www.forbes.com

Having something to sell is the easy part. Getting it into the hands of consumers is sometimes the more complicated step.

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