How to Establish Values on a Small Team

Posted on April 16th, 2018 by The Learning Factor

Developing your corporate values early in your company’s history can have a lasting and positive effect on your organization and its culture, and it’s easier to do when your team is small. After all, it’s much easier to steer a four-person speedboat than a 2,000-person cruise ship. Once your team grows larger, it may be challenging to reach consensus around what your values should be.


I’ve worked with a handful of small organizations as they’ve established the cultural tenets of their business — most recently, I went through the process of developing corporate values at my own tech startup. When we first drafted and integrated our values we were a four-person team. We spent a few weeks developing our corporate values together, discussing how the values should be interpreted (and hence applied), and then integrating them into our processes and culture. A year later, we’re 21 people and growing, and our team still references these values multiple times a day.

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