THE GOAL

STRENGTHENING MARKET POSITION

Our client is Australia’s leading natural health company. One of the keys to their continued global success has been their commitment to education for Health Care Professionals, Pharmacy Assistants, customers and partners.

With a renewed commitment to strengthen their leadership position in this competitive market, they had an unwavering goal to invest in a new global education platform that could grow to meet their needs. They also needed to develop a vast library of state-of-the-art multi-lingual training modules to support the education needs of their global audience. To meet the demands of people’s lifestyles, the training also needed to be accessible from smart devices so it could be used in a pharmacy, at the office or even on the train.

We were hand selected by the CEO to bring this vision to life, based upon our track record of global training strategy development, project execution, proven best practice methodologies, learning expertise, and project management capability.

OUR APPROACH

BEING THE BEST DOESN’T JUST HAPPEN. IT REQUIRES CAREFUL PLANNING AND EXECUTION

We are recognised for producing world-class digital training, learning management system implementation, and originating pioneering strategies to drive them to market.

IMPLEMENT POWERFUL NEW ONLINE EDUCATION PLATFORM 

Our strategy and execution plan considered every eventuality to deliver seamless user journeys on the education platform no matter where they were located in the world. We used the information that was gleaned during the analysis phase to develop a Request for Proposal for a new Learning Management System (LMS). The selection panel participated in a rigorous assessment of potential global providers, and after careful consideration, a decision was made. 

In conjunction with the client, we implemented this new platform crucial engaging project stakeholders as required. Digital wireframes were created to show the vision for the platform, detailing image, product and content placement.

INTELLIGENT UX STRATEGY FOR NEW PROGRAM DEVELOPMENT

By carefully understanding the user journey, we put them first by creating hundreds of engaging and interactive modules to ensure memorable online experiences. With the popularity of incorporating video for training purposes, we relied heavily on our talented videography team and actors to ensure the training resonated as close as possible to real-life experience. 

TRANSLATION FOR LEARNING IN LOCAL LANGUAGE

As our client has a global audience, we project managed the transcription and translation of all the new modules that were developed. Using our ISO certified translation partner, we subtitled all the videos that were loaded onto the LMS, enabling learners in China, Indonesia, Malaysia to learn in their local language.

THE RESULTS

PROPELLING OUR CLIENT BEYOND JUST TRAINING

We were integral to the transformation of our client’s online digital training offering.  Our client was delighted when we delivered on-time and under budget. Our strategy, UX, design, and development teams had the vision to create an impactful and genuinely engaging digital experience, one which would encapsulate users time and time again.

Each page of the online education offering is the perfect combination of creativity and interactivity while adhering to our client’s brand guidelines. The visually inviting layout keeps a user engaged in the content, keen to explore more, and in turn driving towards a purchasing decisions.

Our client now offers a diverse range of educational opportunities for healthcare professionals designed to meet a variety of learning styles and career stages including:

In-depth programs to help learners understanding of the evidence-base for ingredients and their efficacy in treating specific conditions

Tools to improve patient engagement skills

CPD-accredited education for healthcare professionals, including pharmacists and general practitioners

As our business expands globally and technologies evolve, our goal was to develop a multi-lingual online portal to support our range of eLearning, mobile learning and video modules, live and virtual training programs.

The Learning Factor was chosen as our key learning partner based on their track record of successful global learning project execution, together with their proven best practice methodologies, learning expertise, and project management capability. We were pleased to partner with The Learning Factor who have helped amplify our expertise in education with the support of their digital platform, and together we delivered a Global Learning Management System.Director

Find out how we can put these solutions to work for you.