Posts Tagged "strategy"

The New Elevator Pitch: Share Your ‘Why,’ Not Your ‘What’

Posted on April 28th, 2017 by The Learning Factor

I can remember just a year ago when, by chance, I found myself having a conversation with a woman affiliated with the United Nations. I began to open up to her about my vision for reimagining higher education.

I recognized there wasn’t anything logical about why she should be interested in my idea. I didn’t have much to show for it like a fancy website, sponsors or a big social media presence, but I did have one thing that set me apart—passion. I was able to convey my “why” behind my project, the burning need I felt for the education system to expand its horizons to prepare students for nontraditional career paths. She was immediately enrolled, and on the spot she invited me to present my idea to the UN in 3 weeks.

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The classic 60-second elevator pitch in which you share “what” you do is outdated and ineffective. Learn how to craft a pitch that will instantly enroll others by sharing your “why” instead.

5 Benefits of Using FAST Success Strategies

Posted on April 12th, 2017 by The Learning Factor

FAST is an approach where you look to ensure that your business or project strategies have a sharp focus, clear accountabilities, utilize a simple approach and that you have transparency into both what’s needed to be successful and also into your current performance.

When you have each of the FAST components optimized within your strategy, then you have a FAST Success Strategy, which will give you these five benefits which will set you well on your way to achieving success.

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When You’re FAST you have the right level of Focus, Accountability, Simplicity and Transparency

What You Can Learn From the Strategies of Amazon, Apple, and Lego

Posted on February 5th, 2016 by The Learning Factor

Position yourself for the future by looking at what stays constant.  

That’s how star companies like Amazon, Apple, and Lego consistently leap ahead of competitors, say strategy experts Paul Leinwand and Cesare Mainardi in their new book, Strategy That Works.

The authors say that Amazon CEO Jeff Bezos’ November 2012 fireside chat (watch it on YouTube) perfectly explains this strategy. Here’s what Bezos said:

I very frequently get the question ‘What’s gonna change in the next 10 years?’…I almost never get the question ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two. Because you can build a business strategy around the things that are stable in time.

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Too many leaders think about what’s going to change in the next 10 years, instead of what’s not.

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